copyright

Intellectual property is work that is original and unique to someone that has been developed to a stage that it can be legally protected it is an intangible and non-physical product for example a symbol, design or an idea. This makes it harder to protect the product, this is important to the fashion industry as you want all legal rights to your product so no one can take your idea for their own.

Copyright is important to designers in the fashion industry because a trademark/ logo in the fashion industry shows us who designed the product and who made it, this is important because you don’t want people making cheap products and selling with your logo at a high price, you would lose so much money.

Design and patents in the industry need new designs and collections for every seasons and trends, they register these to protect the new original and unique designs.

If a new style or fabric material or fastening is INVENTED it needs to be protected from other people, to do this the patent needs to be registered. Patented designs and ideas can be used by other people designers and manufactures if they agree to pay a fee.

It’s important not to infringe on other’s intellectual property because you could be taken to court however some will still go forward and do it anyway and this will act as publicity and raise their company profile reputation.